Privacy Policy

Last Updated: April 13, 2025

This website is owned and operated by Luvvitt LLC under the Luvvitt Fashion (or Cosmetics) brand. Your use of this website and related services is subject to the Luvvitt Terms of Service, which apply across all Luvvitt-operated websites.

 

Luvvitt Fashion (accessible at luvvittfashion.com) is owned and operated by Luvvitt LLC (“Luvvitt,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our websites, products, and services. It applies to information collected through:

 

  • Our website luvvittfashion.com and any other online site or service controlled by Luvvitt LLC that links to this Privacy Policy (collectively, the “Sites”).

  • Our mobile or web applications, if any (collectively, the “App”).

  • Our online e-commerce transactions and any warranty/service plan registrations (for example, via the Luvvitt Screen Protection Plan portal; note that the plan has its own Terms of Service).

  • Our social media pages and communications with you (such as emails or customer support interactions).

  • Offline contacts (like phone support or events) related to our products and services.

 


By using our Services or providing personal information, you acknowledge that you accept the practices outlined in this Privacy Policy. If you do not agree with these practices, please do not use our Services or provide your information.


 

1. Scope of this Policy

 


(Same scope as above Luvvitt policies.)


This policy covers Luvvitt’s Services as defined above, including the Luvvitt Fashion site and any related services under Luvvitt’s control. It does not cover third-party websites or services that we do not operate (see Section 7).


If you give us someone else’s personal info (for example, buying a gift and providing the recipient’s details), you must have the authority to do so.


 

2. Information We Collect

 


(Same categories as above.)


We collect Personal Information (information that identifies you) and Non-Personal Information (information that does not directly identify you).


Personal Information we collect can include:

 

  • Contact Information: name, email address, postal address, telephone number, etc.

  • Account Credentials: if you create an account, a username and password.

  • Payment Information: payment card numbers, billing address, and other information necessary to process transactions (handled via secure payment processors).

  • Order and Product Details: information about products you purchase or register (such as clothing sizes, styles, purchase date and location, if applicable to Luvvitt Fashion products).

  • Customer Communications: contents of your communications with us, e.g., emails or chat logs with customer service, and any contact details you provide therein.

  • Device Identifiers: IP addresses or unique device IDs that may be captured when you interact with our website.

  • Demographic or Preference Information: age range, style preferences, or other voluntary information (if we ever conduct surveys or style quizzes, for instance).

 


Non-Personal Information includes:

 

  • Usage Data: how you use our site (pages viewed, time on site, navigation paths, referral links, etc.).

  • Device/Technical Data: browser type, device type (mobile/desktop), operating system, screen resolution, and other technical info.

  • Cookies and Tracking Data: information collected via cookies and similar technologies about your interactions (see Section 5 for more on cookies).

  • Aggregate Statistics: overall data like total site visitors, sales figures by region (this type of information does not personally identify you).

 


We do not intentionally collect sensitive personal data in the context of Luvvitt Fashion (no social security numbers, no financial account passwords, etc., beyond necessary payment info for purchases which is handled securely). Please refrain from submitting overly sensitive information through our site.


 

3. How We Collect Information

 


(Same methods as above.)

 

  • You provide it directly: for example, when you place an order on luvvittfashion.com, sign up for an account or newsletter, enter information at checkout, fill out a form (such as a return or exchange form), or communicate with our support team, you are giving us your information directly.

  • Through automated means: as you browse the site, our systems and third-party analytics services automatically log some data about your visit (see “Non-Personal Information” above). This includes using browser cookies and similar trackers.

  • From partners or third parties: if you engage with Luvvitt Fashion through a third party, we might receive data from them. For instance, if Luvvitt Fashion runs a promotion on a social network or partners with an influencer or another brand, information you provide to those partners (with your consent) may be shared with us. Similarly, if you log into our site using a social media account, that platform may share your basic profile info with us.

  • From other Luvvitt services: since Luvvitt Fashion is part of the Luvvitt LLC family, if you’ve interacted with Luvvitt through other channels (say, you previously registered a product warranty or contacted Luvvitt support for a different brand), we might already have some of your information on file. We handle all such information according to this policy.

 


 

4. How We Use Your Information

 


(Same purposes as above.)


We use the collected information to:

 

  • Process transactions: This includes fulfilling your clothing or accessory orders, processing payments, shipping your products, and providing you with related customer service such as order confirmations and delivery updates.

  • Manage your account: If you create an account on luvvittfashion.com, we use your information to maintain your profile, order history, and preferences (like wishlists or saved addresses).

  • Provide customer support: We reference your information when you reach out with questions, returns, or issues to help resolve them efficiently.

  • Improve and personalize your experience: We might use your browsing and purchase history to recommend products you might like or to tailor content on our website to your interests (for example, showing you styles similar to those you’ve viewed).

  • Communicate with you: We’ll send you service-related communications (e.g., emails about your order status, changes to terms or policies, or important product notices). If you have subscribed to marketing updates, we may send newsletters or promotions about new fashion collections or sales. (You can opt out of marketing emails at any time.)

  • Analyze and enhance our services: We analyze usage data to understand trends (like which products are popular or how users navigate the site) so we can improve the website design, product offerings, and overall user experience.

  • Security and fraud prevention: We monitor for fraudulent transactions or unauthorized account access and use information as necessary to protect our business and customers.

  • Legal compliance: If required, we will use and disclose information to comply with legal obligations or respond to legal processes (see also Section 6 regarding sharing for legal reasons).

 


We will not use your personal information for any purpose that is materially different from what is described in this policy without informing you and, if required, obtaining your consent.


 

5. Cookies and Tracking Technologies

 


(Same cookie/tracking policy as above.)


When you visit luvvittfashion.com, we and our partners may use cookies and similar tracking technologies to enhance your experience and gather information:

 

  • Necessary Cookies: Essential for site functionality (such as keeping you logged in, remembering items in your cart). These cannot be disabled via our site as they are crucial for operation.

  • Functional Cookies: Remember preferences and enhance site functionality (like remembering your region or language, or your preferred sort order on product listings).

  • Analytics Cookies: Help us understand traffic and usage patterns. For instance, we use Google Analytics to see how users find and move through our site, which pages are popular, etc. This data is used in aggregate to improve the site and is not tied back to individual names.

  • Advertising Cookies: If we run online ads or retargeting, these cookies help ensure the ads you see are relevant to you. For example, if you viewed a particular clothing item, you might later see an ad for that item on another website. These cookies may be set by third-party advertising partners we work with and can track your browser across websites.

 


Your choices: You can manage or disable cookies through your browser settings. You can also opt out of certain third-party cookies (like Google Analytics by using their opt-out plugin, or opting out of targeted ads via the Digital Advertising Alliance websites). Note that disabling cookies might affect some site features (for example, the shopping cart may not remember items). We also provide a Cookie Preferences link (or banner on first visit) where required, so you can customize which categories of cookies to allow.


Our site does not currently respond to “Do Not Track” signals sent by browsers, due to the absence of an industry standard for such requests.


 

6. How We Share Information

 


(Same sharing practices as above.)


We value your privacy and share your personal information only in the following circumstances:

 

  • With service providers: These are companies that perform services for us, such as payment processing, order fulfillment and shipping (e.g., carriers like UPS or FedEx), website hosting, data analytics, email newsletter delivery, or marketing assistance. They have access to personal info needed to perform their functions but may not use it for other purposes. They are contractually obligated to protect your information.

  • Within our corporate family: Luvvitt Fashion is part of Luvvitt LLC, so your information may be shared with Luvvitt LLC’s other brands or affiliates if necessary (for example, shared customer databases or a unified customer support center serving multiple Luvvitt brands). Any such sharing follows this Privacy Policy, and all affiliated entities are required to safeguard your data.

  • Legal reasons: We may disclose information if required to do so by law or if we believe in good faith that such action is necessary to (a) comply with a legal obligation or request (such as a court order, subpoena, or government demand), (b) protect and defend our rights or property, (c) prevent fraud or abuse, investigate violations of our terms, or (d) protect the personal safety of our customers or the public.

  • Business transfers: If Luvvitt Fashion or Luvvitt LLC undergoes a business transaction like a merger, acquisition, or sale of assets, your information may be transferred to the successor organization as part of that transaction. The new entity would continue to honor the applicable privacy policies or provide notice and choices to you if the policies change.

  • With your consent: If we want to share your information in a way not covered by this policy, we will ask for your explicit consent. For instance, if we were to feature your review or testimonial on our site with personal details, we would only do so with your permission.

  • Aggregate or de-identified info: We might share aggregate statistics or reports that do not identify individuals (e.g., “30% of our customers bought accessories this season”) publicly or with partners. This information would not contain any personal data.

 


 

7. Third-Party Links and Services

 


(Same as above.)


Our site may contain links to other websites or incorporate third-party services and plugins (like social media buttons). If you click those links or use those integrations, you will be interacting with the third party, not Luvvitt. We are not responsible for the privacy practices of third-party sites. We recommend you review the privacy policies of any external sites or services you visit. Once you leave luvvittfashion.com or engage a non-Luvvitt feature, this Privacy Policy no longer applies.


 

8. Data Security

 


(Same measures as above.)


We implement security measures designed to protect your personal information. This includes using encryption for payment transactions, maintaining secure servers with access controls, and regularly updating our security practices. Our team is trained to handle data responsibly.


Despite these efforts, remember that no e-commerce platform is 100% secure. We encourage you to take steps as well, such as choosing a strong password, not sharing your account credentials, and logging out after use on shared devices. If you believe your account or personal data has been compromised, contact us immediately.


 

9. Data Retention

 


(Same retention practices as above.)


We retain your personal information for as long as needed to fulfill the purposes it was collected for. For example, purchase records and related personal data are kept to process the transaction and then retained for a period to handle any returns, warranties, or legal requirements (like financial record-keeping). Account information is kept until you delete the account or as otherwise required (we may keep a record of past transactions even after account deletion for legal compliance). We periodically review stored data and delete or anonymize information that is no longer necessary.


 

10. Children’s Privacy

 


(Same as above.)


Luvvitt Fashion’s website is not intended for children under 13 years of age. We do not knowingly collect personal information from anyone under 13. If you are under 13, please do not provide any information on this site. If we learn that we have received personal information from a child under 13 without verified parental consent, we will delete that information. If you are a parent or guardian and believe we might have information from or about a child, please contact us so we can address the issue promptly.


 

11. Your Rights and Choices

 


(Same as above.)


You have certain rights regarding your personal data:

 

  • Account Access and Correction: If you have an account, you can log in to review and update your profile information. If any personal data we have is inaccurate or needs updating and you cannot fix it via your account, contact us for assistance.

  • Marketing Opt-Out: You can unsubscribe from our marketing emails by clicking the “unsubscribe” link in those emails. Even if you opt out of marketing, we may still send you transactional or necessary communications (like order updates).

  • California Privacy Rights: If you are a California resident, you have additional rights under CCPA/CPRA, including the right to know what personal information we collect, the right to request deletion of your data, the right to correct inaccurate data, and the right to opt out of the “sale” or “sharing” of your personal information. Luvvitt does not sell your data for monetary gain, but if any sharing of data for advertising constitutes a “sale” or “share,” you can opt out via the “Do Not Sell or Share My Personal Information” link. You also have the right to not be discriminated against for exercising these rights. (See earlier sections for more detail on California rights.)

  • Other Regional Rights: If you’re a Nevada resident, you can request to opt out of future potential data sales (even though we don’t currently sell data). If you’re in the EU or a region with similar laws, you may have rights to access or delete your data, or object to certain processing, etc. Contact us to exercise these rights; we will comply to the extent those laws apply to our operations.

  • Cookies/Tracking: As noted, you can control cookies through your browser and via our site’s consent tools.

 


To exercise any rights or ask questions about your data, please reach out to us (see Section 12). We will verify your identity for security before fulfilling certain requests and will respond within the timeframes required by law.


 

12. Contact Us

 


For any questions about this Privacy Policy, or to make requests regarding your personal information, please contact:


Luvvitt LLC – Privacy Team

440 N. Barranca Ave. #4010, Covina, CA 91723, USA

Email: privacy@luvvitt.com (or info@luvvitt.com)

Phone: 1-800-616-4919


Include your name and contact information, and clearly state your question or request. We will respond as promptly as possible. Your trust is important to us, and we are happy to address any concerns you have about your data privacy.